Over the past few years, small video-sharing platforms have become more popular. The popularity of the TikTok service has made it possible to see that other social media platforms are also focusing on short video sharing platforms.
Currently, Reddit has also reportedly bought the short-form video platform Dubsmash for an undisclosed price. and it is reported that the Dubsmash service will remain a separate app even after the purchase.
However, it is reported that Reddit is also planning to integrate its video creation tools. the details of which are yet to be known.
Although not as popular as the Dubsmash platform TikTok. it crossed the 1 billion views per month mark in January and is the second most installed short-form video app in the United States.